The branding strategies of British fashion retailers
Fashion retailing within the British market is characterised by large scale companies operating within a dynamic and turbulent environment. An important feature of the British fashion retailing sector is the extent to which the leading fashion retailers sell products marketed under their own name. T...
| Main Author: | |
|---|---|
| Published: |
Glasgow Caledonian University
2008
|
| Subjects: | |
| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.496154 |