The distanced consumer's cognitive process in making relationship decisions
The purpose of the present research is to propose a cognitive process model which exhibits why and how distanced international sports consumers become loyal consumers, namely fans, of a sports team. Distanced sports consumers indicate those who are geographically and socioculturally distanced from t...
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Birkbeck (University of London)
2008
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.498486 |