A soft computing approach to customer segmentation
Improper selection of segmentation variables and tools may have an effect on segmentation results and can cause a negative financial impact (Tsai & Chiu, 2004). With regards to the selection of segmentation variables, although general segmentation variables such as demographics are frequently ut...
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University of Manchester
2009
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.503072 |