Self-Gift Behaviour of Ethnic Minority Groups in Britain
In recent years, some researchers have started examining the existence of crosscultural self-gifting, as well as its place in consumers' lives, according to an individual-centred versus a group-centred view of self. Nevertheless, inconsistent findings of prior research call for further studies...
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University of Manchester
2009
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.508628 |