Political marketing : the Conservatives in opposition
This thesis examines the political marketing of the Conservative Party in three opposition periods: 1966 to 1970, under Edward Heath, 1975 to 1979 with Thatcher as leader, and 1997 to 2001 under William Hague. The temporal comparisons made in this research contrasts with the accounts that discuss ma...
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University of Leicester
2009
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.509327 |