Exploring the link between relationship quality and loyalty : gaining insights into manufacturer-supplier relationships
Manufacturers across industry sectors are gradually reducing their supplier base. Consequently, suppliers need an appropriate strategy to ensure preferred supplier status. It is argued, that 'softer' - or more intangible - relationship factors potentially have the power to distinguish supp...
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Cranfield University
2003
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.512715 |