An empirical study of marketing environment strategy and performance in the property market
By adapting industrial organisation, resource based theories and PIMS database research, the study proposes the organisation-environment-strategy-performance (OESP) framework and a model of property marketing in the Taiwan property market. The thesis proposed and tested an integrative model of busin...
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University of Glasgow
2003
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.513098 |