The internationalisation of foreign fashion retailers into the UK : identifying the motives, methods and operational challenges
Fashion companies consistently prove to be the most prolific and successful of the international retailers. Success is attributed to small format size, single brand emphasis and economies of format replication. These factors contain the costs, and risks, of foreign market expansion. Evidence from th...
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University of Stirling
2001
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.519371 |