What is preventing e-commerce from reaching its full potential? : an investigation into trust as a barrier for the adoption of B2C e-commerce in the United Kingdom
Although electronic commerce has seen considerable growth in recent years, usage figures suggest that U.K consumers are still hesitant to make the switch to onJine shopping. This study initially reviewed the literatures on trust, Internet security, consumer purchasing behaviour and electronic commer...
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Loughborough University
2008
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.519725 |