Active university, interactive alumni : examining institutional advancement and building alumni relationships in an Irish university
This thesis presents an Irish university case study-Oils coil-which examines alumni relationships and Institutional Advancement (IA). The research question is: How has IA emerged in an Irish university setting to build relationships with alumni? IA is defined as a strategic approach to building rela...
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University of Sheffield
2010
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.522430 |