Market orientation and vertical de-integration : creating customer and company value
This thesis explores the relationship between a firm's supply chain and a firm's degree of market orientation and economic performance. The results suggest that certain types of supply chain design - in particular those models that make for close links with the firm's customers - lead...
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University of Warwick
2002
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.524257 |