The impact of value in developing loyalty in e-services : the case of UK e-banking
There considerable debate amonst academics and practitioners that the delivery of value to customers represents a focal element through which competitive advantage can be generated. Extent research confirms the impact of value on the development of satisfaction and ultimately customer loyalty in bot...
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Kingston University
2009
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.525110 |