MTV Europe : an analysis of the channel's attempt to design a programming strategy for a Pan-European youth audience
This thesis examines the ascendancy of MTV (Music Television) in Europe. It concentrates, above all, on the period between 1987-1996, which represents the phase when the channel was transmitted as a single pan-European network. This thesis is an interdisciplinary study that offers a reading of music...
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Goldsmiths College (University of London)
1999
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.527563 |