Analyzing the dynamics between organizational culture and change : a case study of China Central Television (CCTV) in transition
The Thesis sets out to analyze CCTV's transition from 1979-2003 with a special focus on its most influential reform entitled Producer Responsibility System (PRS). In order to present a real picture of CCTV's organizational culture, this research uses multiple research methods to synthesize...
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University of Warwick
2006
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Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.528200 |