Cross-cultural study of magazine advertisements in the UK and South Korea
This study examines the similarities and differences in cultural values, creative strategy, information content, formats and styles of appeal in the contemporary magazine advertising in the UK and South Korea. Despite cultural and market differences, no significant differences were found in the use...
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Cardiff University
2005
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.528453 |