Understanding and predicting consumers' participation in mobile sales promotions : an extended reasoned action approach
The advent of the mobile technologies is transforming the relationships between the firm and its customers. The mobile phone, which has become indispensable to many people, is increasingly being used as a unique and innovative marketing channel that enables personal, interactive, anytime, anywhere c...
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University of Reading
2009
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.528834 |