Rethinking humorous advertising in a global setting : advertising practitioners' and audiences' views
Humour is a commonly used communication device in advertising. Audiences in every country are familiar with humorous commercials. Although humour is `universal', in the sense that it can be found in every culture, it is always also context and culture-specific in its typical manifestations. The...
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University of East London
2007
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.532658 |