Moderating effects of market orientation on the performance of small and medium scale enterprises (SMEs) in Nigeria
This dissertation investigates the moderating effects of market orientation application on performance among SMEs in Nigeria. It examines the most pertinent factors and dimensions emerging from a review of previous related work. This provides a base for the study to examine the dimensions and antece...
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University of East London
2009
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.532982 |