Systematic measurement of centralized online reputation systems
Background: Centralized online reputation systems, which collect users' opinions on products, transactions and events as reputation information then aggregate and publish it, have been widely adopted by Internet companies. These systems can help users build trust, reduce information asymmetry a...
| Main Author: | |
|---|---|
| Published: |
Durham University
2011
|
| Subjects: | |
| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.534578 |