Relationship quality and its effects on business performance in strategic buyer-supplier relationships : a dyadic study
Relationship marketing (RM), the idea of establishing, maintaining and developing long-term customer relationships, is considered as one of the most important aspects for business success. This study focuses on the upper-end of relationship management, which is primarily concerned with maintaining a...
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University of Warwick
2010
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.535318 |