Critical social marketing : assessing the cumulative impact of alcohol marketing on youth drinking

Alcohol related harm is one of the major public health and societal concerns in the UK. Per capita alcohol consumption has risen considerably over the last twenty years and binge drinking has increased. Alcohol related harms including crime and social disorder, lost productivity, family breakdown an...

Full description

Bibliographic Details
Main Author: Gordon, Ross
Other Authors: Moodie, Crawford
Published: University of Stirling 2011
Subjects:
381
Online Access:http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.535617