Fashion brand creation in China
Brands have become one of the most discussed phenomena in marketing in recent years. The process of brand creation, especially in fashion, is a challenging and complicated matter. Exploration of a wide range of sources on marketing and branding reveals that whilst they discuss a broad-spectrum appro...
| Main Author: | |
|---|---|
| Published: |
Manchester Metropolitan University
2011
|
| Subjects: | |
| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.536224 |