A study of the antecedents and consequences of consumers' need for affective and cognitive touch in a retail environment
One of the key differentiators in physical retail environments compared to online shopping is the opportunity of using touch to physically evaluate products. Previous studies have ascertained the effect of touch on the evaluation outcome of retail product offerings. What is not known, however, is th...
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University of Warwick
2011
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.536248 |