What makes an organisation's corporate identity attractive to its employees? : a social identity perspective
Corporate Identity provides the foundation for an organisation’s Corporate Brand, and managers need to understand how they can align the behaviour of their employees with that identity. In this thesis I argue that employees will align their behaviour with the identity of their organisation when they...
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Cranfield University
2010
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.537083 |