HBO : brand management and subscriber aggregation, 1972-2007
The thesis offers a revised institutional history of US cable network Home Box Office that expands on its under-examined identity as a monthly subscriber service from 1972 to 1994. This is used to better explain extensive discussions of HBO’s rebranding from 1995 to 2007 around high-quality original...
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University of Exeter
2011
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.537868 |