An analysis of some problems in advertising and quality competition with special reference to consumer durables markets
The thesis examines advertising behaviour and quality-setting behaviour at the firm level. In both cases economic theory is used to discover theoretically optimal behaviour patterns which may then be compared with the behaviour patterns exhibited by firms operating in the real world. The 'neocl...
| Main Author: | |
|---|---|
| Published: |
University of Warwick
1975
|
| Subjects: | |
| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.538261 |