'Love it or loath it' : a cross-national comparison of tabloid reading experiences in the UK and Germany
This thesis comprises a cross-national comparison of readership responses to the British tabloid The Sun and the German red-top Bild. The study is of qualitative nature: it draws on extensive material derived from a total of 18 focus groups conducted in both countries, in which 104 diverse adults pa...
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University of Westminster
2010
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.538328 |