The link between service quality, corporate reputation and customer responses
The academic study of corporate reputation is still relatively new. At issue is how best to measure this important construct. This thesis argues that there are two, apparently competing, approaches and aims to shed light on both their inter-relationship and their relative efficacy in explaining the...
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University of Manchester
2011
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.538487 |