Market based organizational learning and organizational capabililties

This study aimed to contribute to our understanding of the antecedents to organizations' Sustainable Competitive Advantage (SCA) by integrating insights from the perspectives of marketing and strategic management. Specifically it aimed to investigate the indirect effect of Market Based Organiza...

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Bibliographic Details
Main Author: Ali, Sadaqat
Published: University of East Anglia 2011
Subjects:
381
Online Access:http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.539350