Market based organizational learning and organizational capabililties
This study aimed to contribute to our understanding of the antecedents to organizations' Sustainable Competitive Advantage (SCA) by integrating insights from the perspectives of marketing and strategic management. Specifically it aimed to investigate the indirect effect of Market Based Organiza...
Main Author: | |
---|---|
Published: |
University of East Anglia
2011
|
Subjects: | |
Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.539350 |