New media urbanism : how brand-driven city building is virtualising the actual of space
This work is an investigation of the cultural phenomenon of branding in relation to its transformational effects on the contemporary spatial – and urban – reality. Based on a cultural analysis of the brand as capitalist institution, it develops an understanding of the rationale behind the constructi...
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Goldsmiths College (University of London)
2011
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.539881 |