Development and application of an analytical framework for the measurement of customer service quality in the banking industry of Cyprus
The main objectives of this study are to demonstrate the significance of customer service quality in the banking sector of Cyprus in order to enable managers in banking organisations to identify the determinants of customer perceptions of service quality and ultimately to provide a method to measure...
| Main Author: | |
|---|---|
| Other Authors: | |
| Published: |
University of Stirling
2011
|
| Subjects: | |
| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.541303 |