Studies in the marketing strategy of a U.K. producer of conveyor belts
Research was undertaken in the field of marketing strategy, its formulation and implementation in Dunlop Belting Division. Emphasis was placed on marketing channel strategy, but other strategies including product strategy were studied. The research has resulted in changes in management practice in t...
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Aston University
1980
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.545258 |