Analysis of clickstream data
This thesis is concerned with providing further statistical development in the area of web usage analysis to explore web browsing behaviour patterns. We received two data sources: web log files and operational data files for the websites, which contained information on online purchases. There are ma...
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Durham University
2011
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.545530 |