Place marketing and the antecedents of sustainable competitive places
The effect of globalization is recognized as the impetus which is forcing places to compete globally. Place marketing approach is an alternative for places to attract their target markets. Review on past literature indicates sustainable competitive concept is a possible solution to handling problem...
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University of Stirling
2011
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.546086 |