An investigation into the impact of income, culture and religion on consumption behaviour : a comparative study of the Malay and the Chinese consumers in Malaysia
The study of consumer behaviour has attracted much attention from researchers. Models have been postulated and re-postulated in many attempts to explain the decision process of consumers as it changes over time and space, as well as in different environments such as culture, race and religion. The g...
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University of Exeter
2009
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.546857 |