An investigation into the impact of income, culture and religion on consumption behaviour : a comparative study of the Malay and the Chinese consumers in Malaysia

The study of consumer behaviour has attracted much attention from researchers. Models have been postulated and re-postulated in many attempts to explain the decision process of consumers as it changes over time and space, as well as in different environments such as culture, race and religion. The g...

Full description

Bibliographic Details
Main Author: Fatt Sian, Lai
Other Authors: Schroeder, Jonathan : Borgerson, Janet L.
Published: University of Exeter 2009
Subjects:
306
Online Access:http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.546857

Similar Items