A systematic investigation of biological and cognitive theories of colour preference
Decades of research has established that individuals and groups have reliable preferences for some colours over others. The aim of this thesis is to understand the biological and cognitive mechanisms of these colour preferences. Two recent theories of colour preference are tested, the biological com...
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University of Surrey
2011
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.548352 |