Understanding the role of friendship groups in consumer socialization by examining the consumption of fashion
The aim of this thesis is to explore the role of friendship groups as the context of socialization and to provide an account of the actual use of fashion goods in the consumer socialization process. The thesis draws on recent reviews in socialization (Harris, 1999), which suggests a re-examination o...
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University of Warwick
2010
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.549497 |