Apparel clothing reference points for important shopping occasions and decision-making styles of Greek college students
The current study conceptualized the categories of consumer referents, concerning how they form their consumption preferences by elaborating reference points, in order to be better informed on items for a measurement scale. In addition the current study conceptualized the categories of shopping orie...
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London Metropolitan University
2011
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.549561 |