Marketing communications practices in SMES through a cultural lens : a one nation perspective : Icealnd [i.e. Iceland]
The marketing environment has in the past two decades changed dramatically. The Internet has given businesses of all sizes the opportunity to compete throughout the world with brands of seemingly similar quality, and to promote their wares in ways previously unimagined. Simultaneously, media fragmen...
| Main Author: | |
|---|---|
| Published: |
University of Hull
2010
|
| Subjects: | |
| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.550511 |