'A kind of magic' : the political marketing of the African National Congress
This thesis examines the political marketing of the African National Congress (ANC) around seminal political events between 1955 and 2009, and the relationship between such marketing and its strategic behaviour in the political sphere. Further, the analysis examines the means by which these techniqu...
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Durham University
2012
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.550663 |