Exploring perceptions of presentation formats : antecedents and consequences
The literature review establishes that perceptions of information presented in different formats differ significantly. In addition, the Elaboration Likelihood Model (ELM) presents a plausible framework for the impact of presentation formats on attitudes as a potential consequence. The first study pr...
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University of Leicester
2012
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.551740 |