The impact of the Internet on franchising as a growth strategy and the implicatons for franchisors engaging in E-commerce
The popularity of franchising as a growth strategy and the opportunities presented by the internet to reach dispersed markets have resulted in these phenomena being widely researched. However, there appears to be little investigation into e-comrnerce within the context of franchising or into the eff...
| Main Author: | |
|---|---|
| Published: |
University of Ulster
2009
|
| Subjects: | |
| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.553885 |