Understanding the determinants of e-commerce uptake, e-service quality and e-commerce success, in the UK on-line retail sector
The primary aim of this study is to gain important new insights into e-commerce success, by empirically exploring how approaches to e-service quality, when coupled with levels of e-commerce adoption, might affect the overall success of retailers' on-line operations. This study is governed by po...
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Loughborough University
2011
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.554108 |