'Feelings in the air' : an investigation into the role of mood and emotion in consumer purchase behaviour and the impact of store atmosphere on consumer mood states
'If we went into stores only when we needed to buy something and if once there we bought only what we needed, the ecconomy would collapse' (Underhill, 1999). The focus of this thesis is point-of-purchase stimuli and their impact on mood. The research tests and extends the conceptual model...
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Kingston University
2004
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.555003 |