Picturing the railway passenger as customer in Britain : the Great Western Railway, 1906-39
This thesis argues that during the early twentieth century the Great Western Railway changed its attitudes to customers. Previously, passengers were viewed as a captive market needing little encouragement. This thesis finds that around 1900 the company’s attitude shifted; it began to consider passen...
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University of York
2012
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.557239 |