Locus of control and online technology acceptance of hostel customers
The original contribution of this thesis is that it establishes evidence of the correlation of a personality construct to online purchasing behaviour. The thesis research question is to establish if there is a correlation between personality characteristics and online consumer behaviour variables du...
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University of Surrey
2012
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.557396 |