Customer perceived switching barriers and their impact on loyalty and habitual repurchase : a study of pure-play online retailers in the UK
Retaining customers has become extremely crucial in the online environment due to high competition levels. Although the role of switching barriers has been examined quite extensively in the offline marketing environment, their presence and importance in predicting customer retention are poorly under...
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University of Warwick
2011
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.560155 |