Social marketing and public health

The public health field exists to safeguard the general public from health risks by controlling risk factors, classically through immunization programmes that prevent or control epidemics, or through actions such as monitoring the quality of drinking water. In our post-industrialised society, risk f...

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Bibliographic Details
Main Author: Petersen, J.
Published: University College London (University of London) 2009
Subjects:
550
Online Access:http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.564753