Communicating archaeology : from trends to policy : public perceptions and experience in the changing media environment
This thesis advances existing literature and knowledge about public engagement in archaeology. Based on extensive, quantitative and qualitative audience research, it examines how the UK public perceive and experience archaeology, and suggests policy ‘strategies’ through which archaeological communic...
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University College London (University of London)
2012
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.565698 |